EarthX is a data visualization platform designed to showcase complex global data through compelling visuals that reveal underlying patterns and trends.
The data EarthX can map and visualise is vast - ranging from planetary, geographical, ecological, technical, industrial, cultural, social, and economic data sets.
In the form of a web application - with a mobile app soon to be available for iOS and Android - the platform is easy to navigate, so users can better explore and understand global and regional information.
By transforming raw data into compelling visuals, EarthX is able to make data visualization accessible and relatable to individuals, businesses, industries and institutions across the board. The visualizations and unique findings can be shared with EarthX’s community of users and across other content distribution platforms, including social media.
Data visualization promotes creative data exploration. We believe we can create change by empowering people to learn more about our world and the challenges that define our era through data. We do that by encouraging new ways of seeing and understanding our world using technology and the data in every action we make.
WHAT'S THE PURPOSE?
Using graphics to assess large amounts of complex and interrelated data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts to any audience. Our technology helps organizations transform data it into a valuable resource for knowledge-sharing, news & media broadcasting, e-publishing and communications, business intelligence, financial and strategic services and insurance.
WHY WE DO IT
We are at a point of data and media saturation where individuals, institutions and industries often have more than they can make sense of or easily comprehend.
Better data visualization tools can help us to make greater sense of all the information and to elicit its true value, meaning and potential. EarthX addresses an unmet data and content visualization need across sectors.
Data visualisation helps us sift through and organize this data like it’s second nature – making information more relevant, useful and meaningful. Patterns and trends that might be difficult to discern in numeric, text-based and graphic data can be exposed and become widely understood with digital map-based visualizations and storytelling.